|PACHA (1980 - 1996)|
If, like me, you were a regular at PACHA, loved the sofas at JACARA, remember a swimming pool at OH!, or knew ATTICA wasn't a an island off Greece, it’s likely we partied when there were more than 4,000 nightlife venues open in Madrid, however, going out lately is reduced to only 4 times a year, according to a recent survey...
|JACARA (1986 - 1991)|
|JACARA ~ 1989|
Around 500,000 people go out every week (28% are tourists) and 50% are aged 40 to 54, but they only go out once a month, based on data from Madrid Nightlife Entrepreneur Association “Noche Madrid”.
This reveals an issue that affects thousands of mature adults...
|Are your grandparents having more fun than you?|
Wondering where last 20 years of your life went?
|When concerts cost 1.000 Ptas (€6)|
- Who hasn't experienced the sense of total failure after returning home early on a Saturday night without finding a decent bar or nightclub?
|Barón Pocholo, 52, reappers at night|
"La Movida Madrileña" (1980 - 1995)This generation who partied is going out again after a few years of negligible nocturnal activity, mainly due to the responsibilities of parenthood and the economic crisis; and they’re doing it with specific demands. They want a place that combines: local cuisine, drinks and dancing.
Nightlife Entrepreneurs "Noche Madrid" are adapting to these demands but with some troubles: "Venues are designed for the 20+, everything has changed radically. Red tape is complex and we need to cooperate with the authorities to adapt to changing times."
|Jesus del Pozo, Elena Benarroch, Javier Mariscal, Miguel Bose, Carlos Berlanga|
Ana Torroja, Lolita Flores, Mercedes Mila, Bibi Anderson, Pedro Almodovar
|Federacion Española Bebidas Espirituosas|
Nightlife has changed, it is more mature and calmer [and so am I]. We have become radical beer drinkers. Since 2007, according to the Spanish Drinks Federation “Sales of SPIRITS has dropped by 40%”.
The 40+ [grown-up clubbers] have two things clear:
- Their favourite brand.
- They order drinks that require careful preparation.