Gin Second Favourite in Spain for the First Time
After nearly a decade of constant decrease, last year spirits achieved a global sales growth of 2%, with consumers preferring distilled WHISKEY and GIN.
“Destilerías Y Crianza del Whisky” is a Spanish company that started to produce the first Spanish whisky in 1963... DYC! Production reached 20 million litres per year in the 80’s. However, nowadays output is only a fraction of distillery capacity.
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| Locals loved DYC in the 80’s |
Good News for Spanish Hospitality
Positive data released from the second half of 2015, now also confirms the recovery of the Spirits industry. This has been confirmed by the “Economic and Social Report” of the sector in 2015, prepared by Spanish Spirits Federation (FEBE) and presented a few days ago by its CEO, Bosco Torremocha, to the Minister of Agriculture, Isabel García Tejerina. |
| Bosco Torremocha |
During 2015, 190 million litres of spirits were sold in Spain, about 2% more than the previous year, with a contribution of €7.6 Billion to the Spanish economy (0.12% of GDP). According to the report, the total domestic production, 60% is for local consumption and they export the remaining 40%.
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| Isabel García Tejerina |
Local consumption is again focused on HORECA*, with 60% of the total in 2015, and recorded increases of 4% in hospitality, compared to 1.7% in supermarkets.
HORECA is an abbreviation used in Europe for the sector of the food industry that consists of establishments which prepare and serve food and beverages. The term is a syllabic abbreviation of the words Hotel + Restaurant + Café. By establishment sales were distributed as follows:
Drinking Patterns & Trends
Overall, whiskey remains the drink preferred by Spanish consumers, with 26% of the total market, followed by gin 20%, which passed rum 17% for the first time. Then top selling specialties were liquors 12%, brandy 11%, anise 6% and vodka [only?] 5%. The distribution of the percentages of consumption in HORECA maintains the same proportions for drinks.
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