BURGER KING WILL DELIVER BURGERS TO YOUR HOME FROM NOVEMBER
Burger King will launch in late November its home delivery in 23 Spanish cities and will be expanding to reach 150 stores by March 2015, as reported by the company on Monday.
Thus, the firm, which premieres this service in Alcalá de Henares (Madrid), becomes the first in its sector to implement a project of this type, that meets the needs "of the demanding" and opens the door to new consumption trends.
Users of this new service can place orders via an app, available for iPhone and Android, by telephone or on their website. The menu will be received at homes within a maximum time of 30 minutes for no additional charge.
Special discounts will also be created for this launch. Among them, a large "Steakhouse" menu including six King Nuggets, four chicken wings, a hot waffle and a bottle of water for 15 euros.
The app provides users with information about their choice of Burger King nearest to their house and advises you if not yet available in your post-code area when you are. It also includes reward programs for the most frequent users of the service, so if you make four requests via web or app for a cheeseburger, you get a double or crispy chicken with your fifth delivery.
In Spain, Burger King has more than 560 restaurants and around 11,400 employees. It is also the first European country in which the company was established in 1975, opening a restaurant on the "Plaza de los Cubos" and so becoming the first fast-food chain of its kind in operation in Spain.
The company started doing home deliveries in 2012, with a pilot test in Cáceres in order to extend to other populations.
"Our main goal is that customers will receive the product in their homes in the same condition as in restaurants!"
1 EURO PRODUCTS
Furthermore, BURGER KING continues to focus on renewing its product offering 1 euro and reactivates from Monday the "EUROKING®" campaign in more than 560 restaurants the company has established in Spain.
This time, the promotion includes 12 products including developments such as the "RIB JUNIOR" and "PHILADELPHIA® Cheese Balls".
"We want to offer the widest variety of products at an affordable price, which suits the current market needs. Until now these types of promotions have been a success, people like them." said Paula Novo, Head of Marketing BURGER KING Spain.
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